Straightforward and idiosyncratic, Terrain delivers 3 variations of undyed, flat woven Moroccan rugs that pay out homage into the unadorned attractiveness of wool and landscape. It's the very first collaboration among Beni x FRAMA.

Seasonal rug installations, curated by the Beni Resourceful workforce, will emphasize new designs and styles. Greater scale shade samples in every single shade will likely be stacked and ready to peruse. To-go sample packs are yours for the having. Did we mention our charming showroom managers?

The Siroua rug from this assortment is our 1st at any time shag rug, and is particularly woven from a Unique kind of scarce fleece. This selection was photographed at Tom’s white-washed home in the West Village and also a cozy Wooden paneled dwelling on Washington Square South.

A significant tech company we are not - we have confidence in The fantastic thing about the normal plus the handmade as grounding features inside our speedy paced entire world. The strength of conversation in between past and existing breathes new everyday living into heritage craft.

Non-public transfer from Marrakech to your studio is accessible upon request. You will be greeted with the workforce and presented a personal Studio tour.

Beni within a loft. Our light-weight-filled Tribeca showroom reimagines what it’s like to shop for a rug. We’ll satisfy by the Home windows, aspiration up your great rug, review shade and weave illustrations, and answer any questions you’ll have. We can easily’t wait to welcome you in.

When we designed the Room, we leaned into the feeling of the collected property. The visuals at Participate in quickly feel each aged and new — a stability so fantastically echoed with the weavers as well as the layouts that Beni produces.

From travel clippings and collaborations to well timed news and friendly gives, keep up a correspondence with us and we promise to share just the very good things. No chainmail.

The Beni Yard: A wonderland of rotating rugs are thrown in excess of hand hewn drying racks right after remaining washed to attain the final word texture. The washing recipe? It is a closely guarded magic formula.

From journey clippings and collaborations to timely news and friendly provides, keep in touch with us and we guarantee to share only the good stuff. No chainmail.

The autodidactic photographer Karl Blossfeldt said that “nature educates us into magnificence and inwardness, and is also a source of probably the most noble satisfaction." From this sentiment, Terrain founded its roots.

“The magic has always been the medium by itself,’ suggests Beni co-founder Robert Wright, Due to The attractive, minimalist, and timeless eyesight of FRAMA, this selection is often a pure distillation of That concept; they have put the raw magnificence of Moroccan materiality over the pedestal it warrants.”

“Aside from the plushness of the rugs, I was drawn into the free geometric designs that actually clearly show the hand from the weaver," suggests interior designer Tom Delevan. Tom’s Archival assortment options hypnotic patterns rendered in loaded, saturated hues. It’s a energetic reinterpretation of Turkey’s rug generating heritage, with the lens of Moroccan craft.

The Beni Backyard: A wonderland of rotating rugs are thrown more than hand hewn drying racks right after being washed to accomplish beni rugs the last word texture. The washing recipe? It is a closely guarded magic formula.